Arvind Forays InTo Worsted Suitings Category


Mumbai: Textile-to-retail conglomerate Arvind Ltd has forayed into worsted suiting category under its ‘Primante’ brand and is plans to capture 20 per cent market share of the Rs 2,000-crore segment in next five years.

“We have launched our premium worsted (a type of wool yarn) suiting brand Primante. It is the perfect combination of Australian Merino wool and Italian design conceptualised for the urbane and affluent Indian customers,” the Ahmedabad-headquartered company said in a statement.

“With this brand, we aim to capture a 10 per cent market share of the Rs 2,000-crore worsted suit market segment in the next three years and 20 per cent in the next five years,” a company statement said here today.


Primante has all wool and wool rich fine count fabrics with blends like silk, mohair, lycra, linen and innovative poly filaments. Apart from suit fabrics, offerings include fabrics for sport coats, tweed jackets and business coats. The product development and quality control parameters are of global standards, the company said.